Press release
April 21, 2011

Evonik and Azelis launch a unique concept "Powder to Cream" at In-Cosmetics 2011

At this year’s In-Cosmetics in Milan, Italy, Evonik’s Business Unit Inorganic Materials and its distributor Azelis introduced a new and novel technology that could revolutionize applications for color cosmetics, skin and sun care, as well as hair styling products. While "cream-to-powder" is known to the industry for some time, "powder-to cream" turns the concept around completely.

Developed and refined by the experts at Evonik’s Technical Service Laboratories in Piscataway (New Jersey, USA), this modified silica based system has produced spectacular results and with real innovative, commercial and practical applications. Free-flowing powders turn into liquid creams instantly, upon application. It is also possible to create emulsions with outstanding skin feel using this brand new technology.

Taking the concept one stage further Evonik worked in partnership with the specialists in the Azelis Applications Laboratories in the UK to develop a flexible formulator’s toolbox that will give personal care manufacturers the opportunity to create a myriad of different products from one set of base building blocks.

Following the overwhelmingly positive response at the In-Cosmetics in Milan, Powder-to-Cream will be introduced to the North American cosmetics industry at the NYSCC Supplier’s Day on May 10-11, 2011, New Jersey Convention and Exposition Center, Raritan Center, Edison, New Jersey.

To find out more about this unique concept, please visit our website at and download our Technical Information 1394 "Powder-to-Cream: An innovative Concept for Cosmetic Formulations in Powder Form" from "Services" page or the Evonik stand (207) at the NYSCC.

About Evonik

Evonik is the creative industrial group from Germany. In our core business of specialty chemicals, we are a global leader. In addition, it has energy and residential real estate operations. Our performance is shaped by creativity, specialization, reliability and continuous self-renewal.

Evonik is active in over 100 countries around the world. In fiscal 2010 more than 34,000 employees generated sales of around €13.3 billion and an operating profit (EBITDA) of about €2.4 billion.

About Azelis

Azelis is the leading Pan-European specialty chemicals distributor providing a diverse range of innovative products and services. We serve 50,000 customers with 40,000 products from over 3,000 chemical manufacturers in the coatings, MPA and polymers, chemicals, composites, rubber, food & health, animal nutrition, pharma and personal care industries.

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In so far as forecasts or expectations are expressed in this press release or where our statements concern the future, these forecasts, expectations or statements may involve known or unknown risks and uncertainties. Actual results or developments may vary, depending on changes in the operating environment. Neither Evonik Industries AG nor its group companies assume an obligation to update the forecasts, expectations or statements contained in this release.