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Middle East Coatings Show 2010 - successful expo for Evonik in Dubai

Besides ample opportunity for interesting discussions, the exceptionally savvy delegates this year also provided the Business Units with a chance to close deals. Despite the economic crisis, the number of delegates who gathered at the recently inaugurated Dubai International Convention & Exhibition Center to find out more on the exhibitors’ products and solutions remained constant. Evonik attended with a total of 14 colleagues from the different Business Units.

Whereas Inorganic Materials spotlighted its INXEL™ products and specific AEROSIL® grades, both of which were met with keen interest, Coatings & Additives focused on crosslinkers, resins and additives – which, combined with expert technical advice serve to generate clear competitive advantages in the customer’s market.

Everybody on the Evonik stand agreed that the quality of the discussions was on higher level compared to previous years. The tougher economic times certainly contributed to this development by steering more knowledgeable and competent delegates to Evonik. The evening event was also very well received: 60 delegates accepted the invitation to short presentations on new product developments – and Indian cuisine.

MECS 2010 was definitely a success for Inorganic Materials and the home office in Frankfurt was the first to hear the good news: the business unit closed a deal for additional supply with a major matting agent consumer.

This year marked the 17th edition of the Middle East Coatings Show.