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Business Unit Inorganic Materials - Coatings Team at American Coatings Show

April 13-15, 2010 in North Carolina, USA

Over the three day fair and conference Evonik presented itself in the new look with the Smart Formulating for Coatings concept – covering products and technical solutions from all the units under the Evonik banner. Inorganic Materials chose to use the many available venues at ACS to highlight our products: technical papers, poster sessions and product presentations.

One of the many highlights for our business unit was regarding the use of INXEL™ Pigment Preparations to develop reduced VOC Wood Stains.

Product presentations on the show floor were also held to demonstrate further our tool-box of innovations: Colour Black FW 171 for Water-Borne and Powder Coatings and the use of AERODISP® Fumed Silica Dispersions to Enhance Waterborne Coatings were presented and highlighted.

The technical paper “Use of Novel Matting Agent in UV Cure Coatings” was introduced in a presentation. Here the new EXP 3600 matting agent was highlighted: most UV coatings formulators remain challenged to produce a highly transparent coating while not building too high a viscosity. EXP 3600 was specifically designed for this application area.

Quite a few meetings with customers and distributors took place over the three-day period: BU IM hosted the Distributor Breakfast where approximately 60 people from the IM distribution network learned first hand about our new innovations. This venue also afforded IM the opportunity to present a newer view of the NAFTA coatings market and our strategy for growth in the future. The evening was capped off by a customer and distributor cocktail party held at the Carolina Panther football stadium.